Professore Associato di Marketing nel dipartimento di Management dell’Università Bocconi.
Vice-direttore del CSSlab – Customer and Service Science lab della stessa università.

E’ stato Visiting professor alla University of California at Irvine nel 2003 e nel 2006 e Visiting researcher alla London School of Economics and Political Sciences nel 1997.

E’ Associate Fellow del CICL (Center for Innovation and Change Leadership), Sawyer Business School, Suffolk University, Boston e Affiliate Researcher del PCIC (Personal Computer Industry Center), Paul Merage Business School, University of California at Irvine.

I suoi temi di ricerca sono: New Product and New Service Development, Service marketing and management, Ecommerce.

Ha pubblicato in diverse riviste internazionali di management: California Management Review, International Journal of Management Reviews, Journal of Information Technology, Communications of the ACM, Long Range Planning, International Journal of Human Resource Management, International Small Business Journal.